Web Site Statistics
Web site statistics give you a picture of the visitors to your web
site and their activities. For example, statistics will tell
you how many visitors came to your web site during the previous
month, what day and time they visited, what pages they viewed,
what search engines they used and much, much more. Statistics
are a great way to track visits from banner ads and links on
We create graphic statistics for your account at the beginning
of each month. You can view the statistics online and/or download
and archive the files via FTP.
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Sample Web Site Statistics
Select the link below to view an example of our monthly statistics report.
View Sample Statistics
(Opens New Window)
The following are definitions of the statistics that appear in your statistics report. They appear below
in the order found on your report.
Total Requests - Often referred to as the number of "hits", this represents the number of files which were requested from your web site, not how many people visited your site. This statistics includes requests for all types of files such as HTML files (e.g. .html, .mgi, .htm), image files (.gif, .jpg), and download files (e.g. PDFs).
Total Cached Requests - Not applicable. The statistics software does not read requests that are pulled from the browser cache.
Total Failed Requests - Not applicable. The statistics software does not read requests for files that do not exist, etc.
Invalid Log Entries - When web servers log information, they occasionally write bad data or incomplete data. This value indicates the number of lines that the statistics software could not interpret and therefore were not used in the analysis.
Average Daily Requests - The total number of requests divided by the number of days in the report period.
Average Requests/Hour - The total number of requests divided by the number of hours in the report period.
Total Visits - This is the most useful measure of how popular your site really is. Visits are are calculated differently than requests. When a visitor first views your site, the statistics software assigns that visitor a unique ID and keeps track of that visitor for the entire time they are viewing your site. A standard timeout period (10 minutes) determines when the visitor has completed their visit to your site. This statistic calculates all visits (or sessions) including multiple visits from the same person.
Total Pages - The total number of pages requested from your site. This statistic includes pages only (e.g., .html, .htm, etc.) and does not include other types of files (e.g., images, PDFs, etc.).
Total Downloaded Files - The total number of download files (e.g., PDFs, ZIPs, SITs) downloaded from your site.
Total Download (MB) - The total size in megabytes of files downloaded from your web site. Large download files can contribute significantly to your total data transfer (Total Megabytes).
Total Unique Visitors - Unlike Total Visits, this statistic does not count visits from the same person more than once.
Total Repeat Visitors - The number of visitors that visited your web site more than once.
Average Visit Length - The average amount of time that visitors spend on your web site in minutes and seconds.
Average Requests/Visit - The average number of files requested from your web site for each visitor. This statistic includes all types of files such as HTML files (e.g. .html, .mgi, .htm), image files (.gif, .jpg), and download files (e.g. PDFs).
Average Pages/Visit - The average number of pages (e.g., .html, .htm, etc.) accessed during each visit.
Average Daily Visits - The average number of visits per day.
Total Megabytes - Also known as "data transfer". The total size of all files downloaded from your web site during the report period. This statistics includes requests for all types of files such as HTML files (e.g. .html, .mgi, .htm), image files (.gif, .jpg), and download files (e.g. PDFs).
Average Daily Megabytes - The total megabytes divided by the number of days in the report.
Average Bits/Sec (bps) - Estimates the transfer speed of the server over the report period, measured in bits per second.
Percent of 64Kbps - Estimates the percentage of your internet connection's total bandwidth starting at 64Kbps and going up in increments of 64Kbps.
Hourly - Traffic separated into hourly blocks. This data an be used to analyze peak traffic times during the day.
Daily - Traffic separated by each day of the month. This data can be used to analyze peak traffic days during the month.
Weekly - Traffic separated by each weekday. This data can be used to analyze peak days for traffic.
Monthly - Total requests during the month.
Directories - Traffic separated by the folders on your web site. This data can help you determine the most popular sections of your web site.
Top Level Directory - Traffic to your root directory.
Top Level Directory History - Not applicable. Top level directory access over more than one month.
File Types - The most requested files on your site separatedby file type (determined by file extensions).
Loyalty - How many times visitors return to your web site.
Time Online - The mean time that visitors spend on your web site in minutes.
URLs - The most accessed URLs (i.e., specific pages or files) on your web site. This data can help you determine the most popular pages and files on your web site.
Top Downloads - The most requested download files from your web site.
Top Download History - Requests for download files over time.
Pages - All pages with an HTML or HTM extension. Pages with MGI extensions are included in the URLs report.
Pages History - Page access over time.
Operating Systems - The most common operating systems used by visitors to access your web site.
Referrals - The last page the visitor was on (including pages from your own web site) prior to visiting your site. This data can be used to identify which pages generate the most traffic to your site.
Referrals Sites - Identifies the domains generating the most traffic to your web site.
Search Engines - The most common search engines used to refer visitors to your web site.
Search Strings - The most common keywords used to locate your web site.
Robots - The robots or spiders that access your web site. Robots and spiders are usually used by major search engines.